Innovation & Growth Strategy Flashcards
7 cards from real SPP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Innovation & Growth Strategy flashcards as text
Which growth framework categorizes a company's options along two axes—markets and products—into four strategic choices?
Answer: Ansoff Matrix
The Ansoff Matrix plots existing/new products against existing/new markets to reveal four strategies: market penetration, market development, product development, and diversification.
A company leverages its existing technology to serve an entirely new customer segment it has never targeted before. This is an example of which Ansoff quadrant?
Answer: Market development
Market development takes an existing product or capability into a new market segment or geography.
The 'Jobs-to-be-Done' (JTBD) theory, popularized by Clayton Christensen, focuses innovation on which core concept?
Answer: The functional and emotional progress customers seek
JTBD frames innovation around the progress—functional, social, or emotional—a customer 'hires' a product to achieve.
Which stage of the Stage-Gate innovation process is primarily focused on detailed business and financial analysis before heavy resource commitment?
Answer: Business Case
The Business Case stage (Gate 2/Stage 2) involves a deep-dive financial, risk, and market feasibility study before full development begins.
An organization that consistently reallocates capital from declining units to high-growth opportunities is practicing which strategic discipline?
Answer: Dynamic resource reallocation
Dynamic resource reallocation deliberately shifts budget, talent, and assets toward higher-return opportunities rather than defaulting to prior-year allocations.
In open innovation, which mechanism involves a company posting a problem externally and rewarding outside solvers with a prize?
Answer: Innovation tournament/challenge
Innovation tournaments or challenges (e.g., InnoCentive, HeroX) broadcast unsolved problems and offer prizes to external solvers, crowdsourcing solutions.
Which concept describes the tendency of incumbent firms to focus excessively on sustaining innovations for current customers, leaving them vulnerable to disruptive entrants?
Answer: Innovator's Dilemma
Christensen's Innovator's Dilemma explains why well-managed companies lose to disruptors: rational focus on profitable customers blinds them to low-end or new-market entrants.