Explanation:
When employing online advertising to promote brand awareness and generate click-throughs to a target site, important factors to keep in mind are as follows:
‥ Price: When compared to traditional advertising, internet advertisements are still rather affordable.
‥ Timeliness: Internet advertisements can be quickly and inexpensively modified at any moment.
‥ Internet advertisements in format use text, music, pictures, and animation to make them richer. Games, entertainment, and marketing can also be included.
‥ Invading –internet advertisements can be interactive and targeted to certain interest groups and/or people.
‥ Location-based: Internet advertisements may be targeted to consumers wherever they are using GPS and wireless technology, respectively (e.g. near a restaurant or a theatre).
‥ Invading-compared to other formats, some online advertising formats, such as pop-ups, are viewed as being intrusive.
Mobile web ads are displayed on websites when a person is browsing the internet on their mobile device, and they can come in various formats, such as banners, pop-ups, or interstitials. Pet Love's mobile web ads promoting their customized pet accessories are an example of this type of ad.
Explanation:
A human-edited database of information is what a search directory is. It classifies websites by category and subcategory, with categorization typically based on the entirety of the website as opposed to a single page or a list of keywords. Search directories frequently let website owners submit their sites directly for inclusion, with editors vetting entries for suitability.
MMS (Multimedia Messaging Service) ads can include video, audio, and images, and they are sent to mobile phones like text messages. However, some MMS ads may require the customer to pay to receive them, as they may exceed the customer's monthly data limit or incur additional charges.
Explanation:
Social marketing aims to persuade a target audience to act in such a way that the marketer's benefits—rather than those of the audience or society at large—are the primary beneficiaries of that behavior (AMA, 2015).
All the answers are correct. MMS mobile ads can include images, sound, and video content.
Mobile payment offers advertisers the benefit of immediate conversion of marketing messages into sales. By providing an easy and convenient way for consumers to make purchases through their mobile devices, advertisers can potentially increase sales and revenue in real-time. This can also allow advertisers to track and analyze the effectiveness of their mobile advertising campaigns and make adjustments as needed to improve results.
Explanation:
When a website's structure and content are modified to maximize its placement in organic search engine results pages utilizing pertinent keywords or search phrases, this process is known as site optimization.
Text messages are sent over SMS (Short Message Service).
All the answers are correct:
- Video
- Pictures
- Audio
- Slideshow presentations
- GIFs
Explanation:
Digital resources are becoming more prevalent and are being used for marketing purposes at a rising rate, which has complicated matters and led to changes in the law and regulated business practices. Marketers need to take legal and regulatory considerations including jurisdiction, ownership, authorization, security, and accessibility more and more into account.
Explanation:
Another incredibly cost-effective method of digital marketing is permission-based email marketing (Waring and Martinez, 2002, Cheng, et al, 2009). It is an electronic marketing strategy where the email recipient has given permission to receive the message.
Explanation:
Fees paid by advertisers to online businesses that refer qualified potential customers (such as auto dealers who receive a fee in exchange for a qualified online purchase inquiry) or offer consumer data (demographic, contact, or behavioral) in cases where the customer consents to being contacted by a marketer (email, postal, telephone, fax). These procedures, which can involve user applications (for a credit card, for example), surveys, competitions (such as sweepstakes), or registrations, are charged on a performance basis (e.g., cost-per-action, -lead, or -inquiry). A lead generation is what is being done here.
Explanation:
A search engine gathers, indexes, stores, and retrieves information on the web (such as web pages, images, information, and other types of files) using algorithms or a combination of algorithms and human input, making this information accessible to users in a manageable and meaningful way in response to a search query.
Explanation:
Current behavioral trends unmistakably demonstrate that mobile is supplanting desktop in consumer online searches, and that marketers must take mobile into account to remain relevant and reachable at various stages of the customer decision-making process.
