Mobile Marketing

FREE Mobile Marketing MCQ Questions and Answers

It is known as ________________ to notify or message a prospect's smartphone when the prospect enters a certain physical place.

Mobile Tagging

Mobile Fencing

GeoTargeting

GeoFencing

Correct! Wrong!

Explanation:
It is known as geofencing and can be a very powerful marketing strategy.

Mobile searches, or searches made using a mobile device, are typical.

All of the above

Location-driven

Longer, more specific, and less thoroughly researched

More urgent and action-oriented

Correct! Wrong!

Explanation:
Regarding searches made using a mobile device, everything mentioned above is accurate. For the mobile marketer to best serve the demands of mobile searchers, it's critical to comprehend their motivations and traits.

The specific location on a webpage where a user first notices it is known as the "God Spot." On a desktop or laptop, the location would be on the upper left of the page; while, on a mobile device, it would be closer to the _____________.

Center Middle

Bottom Middle

Top left, just like a laptop

Top Middle

Correct! Wrong!

Explanation:
On a mobile device, the bottom middle, where the user can most readily access with their thumb, is the area that is most likely to be viewed and clicked. This has an influence on mobile design since, for optimum functionality, you should position your huge button with a specific call to action there.

The Google AdWords report on your mobile PPC ads won't show you the clicks on the phone number. What is the best way to get around this and figure out how many calls your PPC advertisements generated?

Assume that 2% of all calls, on average, come from PPC advertisements.

Ask your callers if they are using click-to-call when they phone you.

The methods listed above are all acceptable ways to report calls resulting from PPC advertisements.

For your PPC adverts, use a distinct phone number.

Correct! Wrong!

Explanation:
The best approach to keep track of how many calls come from a certain advertisement is with a unique phone number. The 2% figure is entirely bogus, and getting caller feedback isn't anywhere near as trustworthy as setting up a special phone line.

Mobile visitors to your website are tracked by Google Analytics.

True

False

Correct! Wrong!

Explanation:
True. To obtain details about users who came to your website using a mobile device, simply choose the "mobile" advanced segment if Google Analytics has been installed on your website.

Links in emails should be formatted as follows to make it simpler for mobile users to click them:

Clickable Text

Buttons

Neither. In a mobile-friendly email, users shouldn't be asked to click on anything.

Either clickable text or a button is acceptable, as long as it is distinct from the rest of the email.

Correct! Wrong!

Explanation:
Both clickable text and buttons can be useful. The most crucial point is that everything that may be clicked on should be set apart from other elements so that a mobile user can correctly click on it with their finger.

Mobile-only sites, which are entirely distinct from your main website and intended only for mobile consumers, are called ______________.

Industry standard and a best practice for everyone

Appropriate in some situations but not all

Never a good idea

Correct! Wrong!

Explanation:
In some circumstances, such as when you have a special use case for them or when you are just starting to use the mobile web, mobile-only websites are an excellent option. They are not always a best practice, though, as they have issues including limited utility, content sprawl, and duplicate material.

Fluid layouts are centered on developing with _________ that can adapt to the available screen. These web designs are adaptable enough to be tailored to specific-sized screens, such as laptops, tablets, and mobile devices.

Fonts

Frameworks

Pixels

Grids

Correct! Wrong!

Explanation:
Designing with grids forms the foundation of fluid layouts. Use a 16-column grid, a 12-column grid, or a 4-column grid, respectively, for laptops, tablets, and smartphones. One of the three elements of responsive design is fluid layouts.Designing with grids forms the foundation of fluid layouts. Use a 16-responsive design is fluid layouts.

If a mobile device is found within a specific physical range, a business may decide to send a text message to that person.

True, but illegal in United States

TRUE

FALSE

Correct! Wrong!

Explanation:
It's accurate and fully legal in the US. This technique is likely to become more prevalent in the upcoming years as more people carry GPS-equipped mobile devices.

A 2D code, commonly called a QR code, is a picture that can be scanned by a mobile device and converted into a link. This eliminates the user's need to write the URL, making it more popular for marketing. How does this code appear?

Black lines of varying thicknesses on a white background

It looks like HTML text, programming language for computers

It’s an image, so it looks like a photograph

Square black dots on a square white background

Correct! Wrong!

Explanation:
Its increase in popularity in the marketing industry has been phenomenal. Typically, it consists of square black dots on a square white background. Despite seeing them frequently, many still need to learn what these amusing-looking graphics are. 2D, or Quick-response (QR) codes, should be understood by every mobile marketer as to how to employ them.

Users are now able to upload six-second videos. It's pretty well-liked, and employing it for mobile PR might demonstrate that your business is at the forefront of modern technology.

TourWrist

PitchEngine

Instagram

Vine

Correct! Wrong!

Explanation:
It’s Vine. While it may not seem like 6 seconds is long enough to make anything of value, Vine’s 200 million users as of prove otherwise. Especially valuable for the short-attention span mobile user, Vine is a mobile app marketers need to be aware of.

It is recommended to use ____________ so that the version of your website that the user sees will depend on the device that he or she is using rather to building a separate website specifically for mobile.

Inline Cascading Style Sheets (Inline CSS)

Cascading Style Sheets (CSS)

Both of the above, depending on functionality desired

Neither of the above

Correct! Wrong!

Explanation:
The best technique to render your website differently for mobile users is through CSS, or cascading style sheets. A minimum of three style sheets should be made, one for a tablet, one for a smartphone, and one for a desktop computer. CSS directs users to specific style sheets based on the device they are visiting the website from. CSS specifies a priority system that determines which style rules are in effect. On the other hand, as it overrides all other external CSS directives, inline CSS shouldn't be utilized for mobile. Since inline CSS isn't often used these days, it's possible that it won't even be taken into account.

Only the mobile browser presently supports mobile ads; apps are not currently supported.

TRUE

FALSE

Correct! Wrong!

Explanation:
Mobile apps contain advertisements, and if you're running a Google AdWords campaign, you can decide whether to include your ads in mobile apps. In either case, it's critical to comprehend this opportunity, given the prominence of applications in the mobile environment.

You are establishing a ________________ if your website is www.onlinemarketinginstitute.org and you make a mobile version of it with the prefix "m," such as "m.onlinemarketinginstitute.org".

Microsite

Style Sheet

M-site

Subdomain

Correct! Wrong!

Explanation:
A subdomain. Despite being widely utilized nowadays, several experts advise against it, mostly for SEO concerns.

Using the exact keywords for a mobile PPC campaign as you would for a standard mobile ad is a good idea.

TRUE

FALSE

Correct! Wrong!

Explanation:
Using the exact keywords is a beautiful place to start because keywords behave the same on mobile as elsewhere. Once you determine which keywords are effective for mobile, you can adjust the ones you're employing.

To do now: It's best to optimize your email for mobile since you can't control whether people read them on PCs or mobile devices. This implies that your emails should only have _________ columns of text.

Three

One

Two

Correct! Wrong!

Explanation:
One column, ideally with a small quantity of content overall. Make all of your emails one column for mobile devices to read easily.

FREE Mobile Marketing MCQ Questions and Answers

It is known as ________________ to notify or message a prospect's smartphone when the prospect enters a certain physical place.

Mobile searches, or searches made using a mobile device, are typical.

The specific location on a webpage where a user first notices it is known as the "God Spot." On a desktop or laptop, the location would be on the upper left of the page; while, on a mobile device, it would be closer to the _____________.

The Google AdWords report on your mobile PPC ads won't show you the clicks on the phone number. What is the best way to get around this and figure out how many calls your PPC advertisements generated?

Mobile visitors to your website are tracked by Google Analytics.

Links in emails should be formatted as follows to make it simpler for mobile users to click them:

Mobile-only sites, which are entirely distinct from your main website and intended only for mobile consumers, are called ______________.

Fluid layouts are centered on developing with _________ that can adapt to the available screen. These web designs are adaptable enough to be tailored to specific-sized screens, such as laptops, tablets, and mobile devices.

If a mobile device is found within a specific physical range, a business may decide to send a text message to that person.

A 2D code, commonly called a QR code, is a picture that can be scanned by a mobile device and converted into a link. This eliminates the user's need to write the URL, making it more popular for marketing. How does this code appear?

Users are now able to upload six-second videos. It's pretty well-liked, and employing it for mobile PR might demonstrate that your business is at the forefront of modern technology.

It is recommended to use ____________ so that the version of your website that the user sees will depend on the device that he or she is using rather to building a separate website specifically for mobile.

Only the mobile browser presently supports mobile ads; apps are not currently supported.

You are establishing a ________________ if your website is www.onlinemarketinginstitute.org and you make a mobile version of it with the prefix "m," such as "m.onlinemarketinginstitute.org".

Using the exact keywords for a mobile PPC campaign as you would for a standard mobile ad is a good idea.

To do now: It's best to optimize your email for mobile since you can't control whether people read them on PCs or mobile devices. This implies that your emails should only have _________ columns of text.

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