Free Mobile Marketing MCQ Basics Q&A

What exactly is Impression Share?

The percentage of times your advertisement appeared more frequently than that of your primary competitor.

The percentage of times your ad was seen over all possible search keyword impressions.

The percentage of times your advertisement was shown when it was allowed to do so.

The percentage of impressions lost owing to a low ad rank.

Correct! Wrong!

Explanation:
The percentage of times your advertisement was seen more frequently than that of your main rival.

What kind of mobile ad extension is NOT one of the following?

Download extension

App extension

Call extension

Sitelink extension

Correct! Wrong!

Explanation:
A download extension is NOT a type of mobile ad extension.

Which of the following is a type of mobile marketing?

voice call

graphic

text

All of the above

Correct! Wrong!

Explanation:
Advertising that is sent through different electronic channels, such as text, graphic, and voice messages, is comparable to mobile marketing.

What is accurate about 2D barcodes?

Barcodes are unable to be read vertically.

Barcodes are unable to be read horizontally.

A CA mobile user can obtain related information by scanning barcodes in the surrounding area.

Both B and C

Correct! Wrong!

Explanation:
It is true that a mobile user can scan barcodes in the environment to retrieve related information.

Which of the following is the most common delivery method for mobile marketing?

graphic

Search engine marketing

text

voice call

Correct! Wrong!

Explanation:
SMS messaging (text messaging) is now the most common mobile marketing delivery channel.

What percentage of mobile web visitors click away from pages that take longer than 10 seconds to load?

0.7

0.75

0.65

0.6

Correct! Wrong!

Explanation:
65% of mobile web users will leave a page if it takes longer than 10 seconds to load.

What are two excellent practices for data-backed push messaging?

Avoid using language that is promotional.

Schedule a push message for the afternoon.

Sending push notifications during the week (avoid weekends)

None of the above

Correct! Wrong!

Explanation:
There are two data-backed best practices for push messaging: send notifications during the week.

Which of the following factors should determine whether a smart link to your app automatically redirects?

Screen size

Device type & OS

OEM Brand

All of the above

Correct! Wrong!

Explanation:
Based on device kind and OS data, a smart link to your app should automatically redirect users.

What are the essential components of effectively sending push notifications?

Send with high frequency

Send highly personalized messages

Both A and B

None of the above

Correct! Wrong!

Explanation:
Sending highly personalized messages is one of the essential components of effective push notifications.

What percentage of adults get content and information mostly using their smartphones?

0.9

0.97

0.85

0.95

Correct! Wrong!

Explanation:
95% of adults primarily consume content and information via their smartphones.

How many characters in total are permitted for SMS marketing?

180 character

170 character

160 character

150 character

Correct! Wrong!

Explanation:
Limit the text to 160 characters or less.

What does LBS stand for in mobile marketing?

List-based Service

Location-based Service

Lead-based Service

None of the above

Correct! Wrong!

Explanation:
LBS stands for Location-based Service.

Which of the following marketing strategies bases its advertising on extremely tiny, niche geographic areas (such as communities or even single streets)?

QR codes

Hyperlocal marketing

SMS marketing

All of the above

Correct! Wrong!

Explanation:
Hyperlocal based on extremely small and particular geographic areas (like neighborhoods or even specific streets).

Lately, we studied tens of thousands of apps to better understand prevailing tendencies. Which trend did we NOT notice?

If they own a mobile device with a huge screen, people spend more time with apps.

Compared to tablet users, smartphone users spend more time using apps.

Over the past year, total time spent in the app has grown.

Once inside your app, both users who found it naturally and users who came from advertisements behave equally.

Correct! Wrong!

Explanation:
The average time spent using applications on a smartphone is significantly higher than that of a tablet.

Increased free users result in?

No change in Ad Revenue

At More Ad Revenue

Less Ad Revenue

None of the above

Correct! Wrong!

Explanation:
Increased ad revenue results from more free users.

What percentage of consumers normally pay under the Freemium model?

Most Users - over 60%

Few Users - less than 20%

Almost all users - over 90%

Few Users - less than 20%

Correct! Wrong!

Explanation:
Few Users often pay in the Freemium model; less than 20% of users pay.

FREE Mobile Marketing MCQ Basics Questions and Answers

What exactly is Impression Share?

What kind of mobile ad extension is NOT one of the following?

Which of the following is a type of mobile marketing?

What is accurate about 2D barcodes?

Which of the following is the most common delivery method for mobile marketing?

What percentage of mobile web visitors click away from pages that take longer than 10 seconds to load?

What are two excellent practices for data-backed push messaging?

Which of the following factors should determine whether a smart link to your app automatically redirects?

What are the essential components of effectively sending push notifications?

What percentage of adults get content and information mostly using their smartphones?

How many characters in total are permitted for SMS marketing?

What does LBS stand for in mobile marketing?

Which of the following marketing strategies bases its advertising on extremely tiny, niche geographic areas (such as communities or even single streets)?

Lately, we studied tens of thousands of apps to better understand prevailing tendencies. Which trend did we NOT notice?

Increased free users result in?

What percentage of consumers normally pay under the Freemium model?

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