Explanation:
Point-of-purchase (POP) advertising is in-store marketing that targets customers while they are already in a store. Banners, shelf call-outs, and endcap displays are common examples of printed signage that features this kind of advertising.
Explanation:
Interactive marketing is a one-to-one marketing strategy that adapts to the choices made by specific clients and prospects. Trigger-based marketing is vastly more effective than traditional direct marketing due to its ability to respond to the behaviors of clients and prospects.
Explanation:
Since a very long time ago, several businesses and criminals have used web tracking software to follow internet users. Cookies, spyware, malware, and other techniques can all be used to track you. Cookies are tiny, lightweight pieces of code used to track online users, whereas spyware and malware are harmful computer programs designed to track and eavesdrop on users.
Explanation:
In the case of physical shopping, one does not have this luxury because the buyer must pay the price that the seller quotes because there is no way to determine whether the price quoted by the seller is fair or not. Online shopping is transparent in the sense that one can compare the price of a product across different websites to ensure that he or she buys the product at the lowest price
