Crisis Communication & Management Flashcards
6 cards from real DRI practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Crisis Communication & Management flashcards as text
During a crisis, which communication principle is MOST critical for maintaining stakeholder trust?
Answer: Providing timely, accurate, and transparent information
Timely, accurate, and transparent communication is the cornerstone of effective crisis communication. Delays or misinformation erode stakeholder trust and can worsen the crisis impact.
A Crisis Communications Plan (CCP) should identify a primary spokesperson AND what additional element?
Answer: Backup spokespeople in case the primary is unavailable
A robust CCP must designate backup spokespeople to ensure communication continuity if the primary spokesperson is unreachable during an actual crisis event.
What is the purpose of a 'dark site' in crisis communications?
Answer: A pre-built website that can be activated quickly during a crisis to provide public information
A 'dark site' is a pre-prepared website that remains inactive until a crisis occurs, at which point it can be rapidly deployed to communicate with the public, media, and stakeholders.
Which group should be included in crisis communication notification lists but is often overlooked?
Answer: Employees' families and dependents
Employees' families are a frequently overlooked stakeholder group. During a crisis affecting personnel, their families need information about employee safety and company response, which reduces rumors and demonstrates organizational care.
In the context of crisis management, what does the term 'Joint Information Center (JIC)' refer to?
Answer: A facility where response organizations coordinate public information activities
A Joint Information Center (JIC) is a physical or virtual facility established during a major incident where multiple responding organizations coordinate their public communications to ensure consistent and unified messaging.
When should an organization's crisis communications plan be tested?
Answer: Regularly through tabletop exercises, drills, and simulations
Crisis communications plans must be tested regularly through exercises to identify gaps, train personnel, and ensure the plan remains relevant as the organization and threat landscape evolve.