Content Development & Training Delivery Flashcards
7 cards from real ATD practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Content Development & Training Delivery flashcards as text
When developing sales enablement content, which instructional design model is most commonly used to structure the creation process?
Answer: ADDIE (Analyze, Design, Develop, Implement, Evaluate)
ADDIE is the foundational instructional design model used in sales enablement content development, providing a systematic framework from analysis through evaluation.
A sales enablement manager notices that reps retain product knowledge during training but forget it within two weeks. Which strategy best addresses this issue?
Answer: Implementing spaced repetition and microlearning reinforcement
Spaced repetition combined with microlearning reinforcement is proven to combat the forgetting curve and improve long-term knowledge retention.
Which content format is MOST effective for helping sales reps learn objection-handling techniques?
Answer: Scenario-based simulations and role-play exercises
Scenario-based simulations and role-play exercises allow reps to practice responding to objections in a safe environment, building muscle memory for real conversations.
When creating a buyer persona-based training curriculum, what is the FIRST step a content developer should take?
Answer: Conduct research to define key buyer segments, pain points, and decision criteria
Defining buyer segments, pain points, and decision criteria through research ensures training content is grounded in real buyer behavior and needs.
Which of the following BEST describes 'just-in-time' content in sales enablement?
Answer: Short, targeted content accessible at the moment of need during the sales process
Just-in-time content is designed to be accessed precisely when a rep needs it, such as before a call or in response to a specific buyer question.
A sales trainer is delivering virtual instructor-led training (VILT). Which practice MOST improves participant engagement?
Answer: Incorporating frequent polls, breakout rooms, and chat-based activities
Frequent interactive elements like polls, breakout rooms, and chat activities prevent passive consumption and maintain engagement in virtual settings.
What is the primary purpose of a sales playbook as a training content artifact?
Answer: To provide reps with a structured guide covering messaging, tactics, and processes for key selling scenarios
A sales playbook consolidates messaging, tactics, processes, and best practices into a structured reference that guides reps through key selling scenarios.