ACA Setting Project Requirements 2 — Questions and Answers
Question 1: A client wants a logo redesign but hasn't specified how it will be used. What is the FIRST step you should take?
- Begin sketching concepts immediately
- Ask the client about intended use cases and delivery formats (Correct answer)
- Research competitor logos for inspiration
- Select a color palette based on industry trends
Correct answer: Ask the client about intended use cases and delivery formats
Understanding intended use cases and delivery formats is essential before any design work begins to ensure the final product meets all requirements.
Question 2: Which document formally defines the scope, deliverables, and timeline agreed upon by both client and designer?
- Creative brief
- Style guide
- Project proposal/contract (Correct answer)
- Mood board
Correct answer: Project proposal/contract
A project proposal or contract formally outlines scope, deliverables, and timeline to protect both parties and set clear expectations.
Question 3: A nonprofit organization needs a brochure. Which requirement should influence your design decisions MOST?
- The designer's preferred aesthetic style
- The organization's mission, audience, and budget constraints (Correct answer)
- Current graphic design trends
- The printer's default paper size
Correct answer: The organization's mission, audience, and budget constraints
The organization's mission, target audience, and budget directly shape all design decisions and ensure the piece serves its intended purpose.
Question 4: What does 'target audience analysis' provide during the project requirements phase?
- A list of fonts to avoid
- Insight into the demographics and preferences of end users (Correct answer)
- The project's color restrictions
- Legal copyright information
Correct answer: Insight into the demographics and preferences of end users
Target audience analysis reveals who will consume the design, informing tone, style, complexity, and content decisions.
Question 5: A client provides conflicting feedback from two stakeholders. What is the BEST approach?
- Choose the feedback you prefer creatively
- Implement both suggestions simultaneously
- Facilitate a meeting to align stakeholders on a single direction (Correct answer)
- Ignore both and use your professional judgment
Correct answer: Facilitate a meeting to align stakeholders on a single direction
Facilitating stakeholder alignment ensures a unified direction and prevents rework caused by conflicting instructions.
Question 6: Which of the following BEST describes a 'deliverable' in the context of project requirements?
- A design technique used in the project
- A specific output or product due to the client by a set date (Correct answer)
- The software license required to complete the project
- A list of revision requests
Correct answer: A specific output or product due to the client by a set date
A deliverable is a tangible output—such as a final PDF or print-ready file—that is provided to the client upon completion.
Question 7: Why is it important to identify technical constraints (e.g., file format, resolution) during the requirements phase?
- To impress the client with technical knowledge
- To ensure the final design can be properly reproduced in its intended medium (Correct answer)
- To determine which software subscription to purchase
- To estimate how many revisions will be needed
Correct answer: To ensure the final design can be properly reproduced in its intended medium
Identifying technical constraints early prevents costly rework and ensures compatibility with printing, web, or other distribution channels.
